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Vittoria
Since 1976, after finishing his professional career, Celestino Vercelli starts the production of cycling shoes. Already in its early days, Vittoria is an innovative and avant-garde company and is the first in Italy to produce coloured cycling shoes. In the subsequent years, the company brings a number of innovations in the market that quickly became very popular worldwide, patenting the Fulcrum rotor latch with nylon cords first and then the carbon sole with a thickness of only 3.5 mm. With its ever-lighter products, Vittoria got high marks as the lightest cycling shoe and getting on the podium in the Tour of Italy.